Original
Art
When we refer to original art we mean, for example,
an oil painting on canvas, an acrylic painting
on canvas or paper, a mixed media painting on
board, a pastel or charcoal drawing, a collage,
sculpture, ceramic, etching, woodcut, linocut,
serigraph, lithograph, or any of a number of media
that involves the creation of a work of art by
hand. The term, "by hand" more essentially
defines original art than does the term "one
of a kind". We can generally expect to pay
premium price for an original work.
Reproductions
Reproductions constitute the second broad category
of art on the market. A work is usually either
an original or a reproduction.
A reproduction is a duplication of an original
work of art. Most original work are reproduced
using a commercial printing process known as
offset lithography (hence the term "offset
print" sometimes to describe them). Although
we loosely use the word "print" to
refer to any work on paper, it is important,
as we have seen, to make the distinction between
original print and offset print, and more importantly,
to know the difference. The difference in terms
of price can be a few hundred dollars.
Offset prints are collectible mainly for their
aesthetic value and the meaning and pleasure
they bring to the buyer. They are inexpensive
to produce and the printing process lends itself
to large editions (that is, the total number
of prints produced). Typically the artist will
produce anywhere from 1,000 to 4,000 each time,
with the possibility of future reprints. These
are known in the business as "open edition"
prints. The advantages of open edition prints
are many. They are the least expensive art medium.
They enable us to enjoy a wide variety of art,
from masters to local artists, at prices we
all can afford. We can bring art into our children's
lives for a very small investment. They offer
us many decorating options and we can change
our wall hangings when we get tired of them
at no great cost.
Posters
A poster is a reproduction of original artwork.
What makes the reproduction a poster is the
inclusion of copy (writing) as an essential
part of the design. Posters were historically
used to adsvertise, publicize, or commemorate
something, for example, an exhibition. Artists
sometimes utilize this art form to link their
name to their work and to promote their name.
The average price of a full size offset print
or poster is $25 to $40. Larger prints and prints
signed by the artist can fetch up to $80.
Lithographs
The lithographic process is based on the chemical
principle that oil (or grease) does not mix
with water. The design is drawn with a greasy
crayon, or brushed with a greasy ink, directly
onto the smooth-grained surface of a stone or
metal plate. The plate is then dampened with
water, and inked. The ink clings only to the
greasy crayon marks. When a sheet of paper is
pressed against the stone or plate, the ink
on the greasy parts is transferred onto the
paper, thus forming the image.
Serigraphs
A serigraph is produced by screen printing.
The process has been popularly known as silkscreen
printing because screens were first made of
silk. Today, however, screens can be made of
papy blocking out the entire screen, except
for the area to be printed.
Paper is placed under the screen, ink is then
pressed over the screen through the open or
unblocked areas onto the paper below, thereby
creating the orier, metal, or plastics. The
screen is tightly stretched across a frame.
The design is made bginal art image. Whenever
a serigraph is printed in more than one color,
a separate screen must be made for each color.
Each color is applied separately through a screen
blocked out to allow the color to fall only
where wanted on the design.
Limited Edition
Lithographs
Artists sometimes make the decision to limit
the number of reproductions they print of a
work. This decision is usually a marketing decision
and may come in part from the desire to create
a premium product and satisfy the buyer's demand
for an uncommon and exclusive product. The artist
is also able to charge more for these prints.
This sub-category of offset prints is referred
to as "limited edition" or "signed
and numbered" prints.
Once the decision to limit the edition (that
is, total number printed), each print is individually
numbered and signed by the artist. Sometimes
the artist or publisher will issue a "Certificate
of Authenticity" to accompany each print,
attesting to the authenticity of the numbering
and the signature.
There is a big market for limited edition offset
prints because they offer the satisfaction of
being among a relatively small number of people
who will own that print - one numbered and signed
by the artist!
Limited edition offset prints generally start
at around $80 but average about $150. Prices
may be related to the size of the edition as
well as the demand for the particular artist's
work. An artist who is "hot" may command
$200 to $250 for his print when it is first
released and increase the price as the available
prints dwindle. Once the artist sells all the
available prints to his distribution outlets
(galleries, dealers), market forces and dealers
can send the price as high as people are willing
to pay.
Artist's Proof:
A print outside of the regular numbered
edition but printed at the same time, or after
the regular edition from the plate or screens,
without changes. Usually about 10% of the edition
total is reserved as Artist's Proof. These prints
are identified by one of the following markings:
'Artist's Proof' (or A.P.); 'H.C.' for the French
Hors de Commerce, literally, 'Out of Trade'.
H.C.'s were usually used for entering shows,
exhibits, etc. and as samples. Today, however,
since people have begun to acquire and collect
them, these prints now generally find their
way to the market through regular channels and
are sold at a premium.
Certificate of
Authenticity:
A piece of paper which sometimes accompany limited
edition prints. It may contain information such
as the printing process used, the edition size,
the year of printing, the title, the artist's
name and it is sometimes signed by the publisher
or the artist.
Edition:
The total number of prints made of a specific
image.
Hand Signing and
Numbering:
Signing and numbering is a relatively modern
practice. It is usually one way the artist authenticates
a limited edition print. The most common method
used today is to record on the left side of
the print the size of the edition and the number
of the particular print. For example, 11/150
means that there were 150 prints in the edition
of which this number is 11. The signature usually
appears at the right margin of the print.
Remarque:
A small personalized drawing with the artist's
initials usually near the pencilled signature
in the margin of the print.
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